Many companies, especially the startup type, are seeking to define and implement their “KILLER APP” which is short for their killer application that will set them apart from and ahead of any possible competition in the market place.

A couple of years ago I was at the Riviera Country Club in  Pacific Palisades, California at a LAVA, Los Angeles Venture Association www.lava.org, meeting to hear the US Vice President of Nokia www.nokia.com. He started his presentation with a joke. It was about the way Nokia was going to create the newest and best KILLER APP. Basically he explained that the majority of the time people don’t really need their cell phones for anything significant and most people used their cell phones to “kill time” while waiting or driving or generally to alleviate boredom. Nokia was going to solve this problem by providing extra games and applications to be used on the cell phone. A phone that was MORE than just a phone.

Another view of KILLER APP is promoted by Tim Sanders in his book, LOVE THE KILLER APP, www.timsanders.com. The book suggests that we give away three things.

1. Knowledge

2. Network

3. Compassion

In the year 2001 I co-founded and became CEO of a company  to help the world communicate better. The other co-founder is a long time client and friend of mine. Our intention was to use the Internet to facilitate improved communication between companies. We developed an approach that was “beyond” using keywords to find what you needed. We even applied for a patent and when I met with the US Patent office attorney I remember him saying “I’ve never seen anything like this.” Several intelligent people thought it was remarkable.

Our KILLER APP was the Q-Rating. Every time there was a transaction the buyer rated the supplier on Quality, Responsiveness, Delivery and Price. The buyer was rated by the supplier on Responsiveness and Payment to terms. Using the law of large numbers and a complex algorithm it facilitated open and honest communication as well as amazing efficiency. It worked very well.

However, there was a problem. There are basically three ways to make money on the Internet: (ATM) Advertise, Transaction Fee or Membership Fee. We chose a membership fee. The mistake was we should have given it away FREE until we built up a large user base.

A young fellow I met last year understands this principle very well. He has created one of the most popular web sites on the Internet. Check it out: www.StevePavlina.com. He gives away free information for smart people interested in personal development.

This post was prompted by a dear friend of mine who is a fellow USAF pilot of a few years ago and a graduate of the US Air Force Academy, he’s no slouch. He was curious about why I was giving away so much information on my blog.

The old school of business is to focus on transactions and revenue. I agree, this is important. However, given that I consider values of the highest importance, I have chosen to use my blog to give away as much information as I can. I believe that is important.

The next step I will be taking is to start compiling links on my blog to people I have known who give superior service. Stay tuned and you will see the links accumulating in the right hand column near the bottom, Blogroll.

“It is more blessed to give than to receive.” Acts 20:35

As the song goes: “Money makes the world go round…” Well, let’s think about that for a minute.

When you are engaged in meaningful work it has a tendency to pay you more than just money. There are some things in life that are priceless. Here are a few types of currency that you might seek in addition to a good pay check.

• Knowledge and growth
• Relationships that give you energy & power
• Fun
• Life choices you want
• Legacy
• Reputation and brand

One study found that of 100 high achievers, 92 percent rated themselves with some degree of unhappiness. High achievers are typically: Driven, Responsible, Confident and Saddled with shaky self-esteem according to The High Achiever’s Guide to Happiness by Vance & Carol Ann Caesar, www.vancecaesar.com.

Is that your story? Hopefully not; however, if it does ring a chord you might consider investing some time working on YOU.

Years ago I heard a great simple story that I’d like to share.

“Build a better world!” said God.

“What can I do?” I said. “I am such a small part of this world, I don’t have any power or influence.”

And God in all His wisdom said: “David, you just build a better YOU!”

Yesterday I was on a conference call with Zig Ziglar, www.ziglar.com. One of the most important points he made was that to have a fulfilling life you have to figure out how to help others. He coined the phrase: “You can get everything you want in life if you will just help enough other people to get what they want.”

An affirmation that is very useful for me is: “Every day in every way I’m getting better and better.” Work on YOU and figure out how you will help others and you will find happiness and rewards far more valuable than just money.

They said they were being “aggressive” and “creative” but the jury decided it was illegal and they were “guilty.”

Yesterday I attended a breakfast meeting of FCD, Forum for Corporate Directors, www.fcdoc.org, to hear a presentation by John C. Hueston, an attorney with Irell & Manella LLP, www.irell.com. John was the lead prosecutor in the trial of Jeffrey Skilling and Kenneth Lay of Enron.

There were two significant take aways that I wish to share with you. The first is to realize that everyone does what they do for a reason. It is important to be aware and pay special attention to their behavior as opposed to the words they use.

Let’s consider two of the more salient facts. Skilling resigned after six months in the position of CEO of Enron. Lay sold $70 milion of Enron stock. Both shared with their management people that things were “not good.” A few days later they told the press everything was fine. One of the core pillars of the government case was that the facts betrayed they had lied.

The prosecution did a masterful job of showing how the facts differed from their public statements and made it very clear and simple for the jury. Focus on peoples behavior to understand their motives.

The second take away is that quality communication is an absolute necessity in dealings with other people. When you read the actual letter that started the Enron legal saga, it screams “foul.” Lay got the letter describing the aggressive and creative accounting practices and passed it on to his advisors waiting for their recommendations. The attorneys and the accountants then proceeded to dance around the facts and figure out ways to protect the players and “their own huge fees.”

There was little or no concern for trust, respect, understanding or empathy for the investors. The result was a verdict of “guilty.” It was a similiar story in the case of Richard M. Nixon or Bill Clinton saying “It all depends on what “is” means.”

It’s easy to get wrapped up in all the details and convoluted versions of facts and figures or “he said, she said.” The bottom line is based on your behavior. Are people that know you or witness your behavior able to easily decide that they “trust and respect” you. Do you have understanding of yourself and others and does it include “empathy?”

“Two roads diverged in a wood and I - I took the one less traveled by and that has made all the difference.” Take time to reflect and evaluate which road you are going to take. It comes down to what and how you think, then say and ultimately, what you do (behavior.) 

New for 2007 is a revised and updated course that I first developed in 1992. This training course has consistently been one of my client’s favorite. Primarily because it provides lasting change in behavior and it’s a lot of fun.

We focus on five specific areas of behavior: goal clarification, personal organization, improved communication, team building and increased productivity. Imagine how your life could change if you improved in each and every one of these areas. What continually impresses me is that invariably the most successful and achievement oriented people enjoy it the most. We help successful people get better.

To get more information on this course read the flyer under “About DGR” in the column on the right or call me and I’d be happy to review it with you. I trust your year is off and running well. Let’s chat when you have a minute, 714.771.7043, www.MoreThanTalent.com.

Want to work on getting a little bit better? Why not come to the Greater Los Angeles Chapter of National Speaker’s Association this coming Saturday in the City of Commerce? www.GLACNSA.org 

I’ll be there early in the morning 7-8:30 am and then I’m going to a special seminar in Los Angeles by Patrick Horton, PhD on Story Telling. www.thestorycoach.com With a URL like that you know he has to be good. He will be one of our presenters at the GLAC 23rd Summer Symposium to be held in September 2007 in Indian Wells, CA.

This holiday season America paid tribute to Gerald Ford, 38th President of the United States, who died December 26, 2006. His was a remarkable career of public service. He was a high achiever in college, in football, law school, the military, the House of Representatives and the executive branch of our government, Vice President and President.

What is most remarkable to me is how effectively he achieved trust and respect from those who knew him best. It is also interesting that the public at large did not vote for him when he ran for president ostensibly because he pardoned Nixon. Historians are now saying it clearly was the right thing to do. The pardon began the healing process for the nation. He understood that was most important. 

He had empathy for the people of the land. His decision to pardon Nixon provided resolution. A good leadership decision by Mr. Ford. 

As you implement your New Year’s Resolutions I would encourage you to model your behavior after men like Gerald Ford. He was focused on the big picture and he put the people’s needs ahead of his own. This is why all those eulogizing Gerald Ford are reflecting on his significance and not his successes. What will people say about you?